Software · top picks by feature

Top Lead Scoring Software

74 lead scoring software products ranked by rating, review volume and listing quality.

Looking for the best lead scoring software? TrustList ranks 74 products with lead scoring across 50 software categories (the largest groups: customer data platform, small business CRM and buyer intent software). Updated November 2026.

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Between them, the 74 lead scoring software products on this page cover segmentation (40), campaign management (32), email marketing (31) and lead capture (31). 74 of them have written a profile you can read before you get in touch.

What to look for in lead scoring software

The best lead scoring software for you depends on how your business works, not only on where a product sits in the list. Before you shortlist the top-ranked options, check for:

Scores built on fit (company data) and behaviour (email, web and product use)
Rules you can see and adjust, or predictive models you can explain
Score decay, so old activity stops inflating a lead
Alerts to sales when a lead crosses your threshold
Two-way integration with your CRM and marketing automation
Reports on which scores actually turn into revenue

How to use this ranking

Start with the top 10, then narrow down with Best lead scoring software by category further down the page, which ranks the same feature inside each kind of software. Read the reviews on each profile, and ask vendors to show you the points above with your own data before you decide.

Filter by fitbudget, engagement, size and more

Lead scoring software, page 3

iCapture
Business Card/Badge Scanning · Lead Capture · Lead Nurturing
Exhibitors who staff a stand use iCapture to collect leads. In January 2024 the event management company Cvent announced it had bought iCapture, a business based in Boise, Idaho,…
Electronic Data Capture Software
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MakesBridge
Forms Creation & Design · Landing Pages/Web Forms · Website Visitor Tracking
MakesBridge sells marketing automation built around its Bridgemail system. According to the vendor, the system covers the essential parts of prospect management in one place.
Email Tracking Software
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Contactlab
Landing Pages/Web Forms · Website Visitor Tracking · CAN SPAM Compliance
Contactlab's Customer Data Platform merges information from web navigation, ecommerce, CRM and stores, both online and offline, into one profile per customer, so the picture of…
Customer Data Platform Software
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1by1
Website Visitor Tracking · Campaign Management · Analytics/ROI Tracking
Marketing teams at mid-sized companies often have customer data scattered across tools and no easy way to act on it.
Customer Data Platform Software
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PathFactory
Lead Database Integration · Lead Capture · Lead Nurturing
PathFactory sells content intelligence to marketing and sales teams that work with other businesses.
Customer Data Platform Software
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FirstHive
Landing Pages/Web Forms · Website Visitor Tracking · Analytics/ROI Tracking
FirstHive describes itself as an intelligent customer data platform.
Customer Data Platform Software
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Dashly
Landing Pages/Web Forms · Website Visitor Tracking · CAN SPAM Compliance
Dashly is a platform for B2B companies that depend on inbound traffic.
Conversational Marketing Platform Software
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EvolveNXT
Call List Management · Campaign Management · Lead Distribution
Evolve built its first incentive compensation management product in 2009 so that insurance carriers, chiefly in health care, would no longer calculate ever more intricate…
Compensation Management Software
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KickFire LIVE Leads
B2B Lead Generation · Lead Segmentation · Lead Notifications
Only a small share of the people who visit a business website ever fill out a form, and KickFire LIVE Leads is built to find the rest of them.
Buyer Intent Software
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G2 Buyer Intent
B2B Lead Generation · Lead Notifications · Customer Profiles
Buying intent leaves traces before anyone fills in a contact form, and G2 Buyer Intent is the product that turns those traces from the G2 software marketplace into leads for…
Buyer Intent Software
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eCHO
B2B Lead Generation · Customer Journey Mapping · Customer Profiles
eCHO is an account-based marketing product from Anteriad, a B2B data and marketing services provider.
Buyer Intent Software
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Kademi
Landing Pages/Web Forms · Website Visitor Tracking · Marketing Automation Integration
Companies that sell through resellers, affiliates, installers or trade customers need a way to run those relationships, and Kademi is software built for that job.
B2B eCommerce Platform Software
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eshots
Landing Pages / Web Forms · Lead Database Integration · Business Card/Badge Scanning
Event and experiential marketers use eshots to capture consumer information at live events and to report on how each event performed, so brands and show owners can judge the return…
Audience Response Software
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Vestorly
Landing Pages/Web Forms · Website Visitor Tracking · Lead Database Integration
Vestorly is a content management engine that uses artificial intelligence to find, filter and personalise articles for clients' audiences.
Artificial Intelligence Software
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Triblio
Landing Pages/Web Forms · Website Visitor Tracking · Target Account Identification
Triblio is an account-based marketing platform for B2B marketing organisations.
Account Based Marketing Software
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Jabmo
Target Account Identification · Lead Nurturing · Prospecting Tools
Jabmo is an account-based marketing platform for B2B organisations that sell to a small number of high-value accounts. Expandi is named on the website as the brand's owner today.
Account Based Marketing Software
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Akero
Landing Pages/Web Forms · Website Visitor Tracking · Lead Database Integration
Akero blends human expertise and AI to deliver advertising aimed at prospective students.
Advertising Agency Software
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GoSquared
Website Visitor Tracking · Marketing Automation Integration · Internal Chat Integration
A British software company that has been building products since 2006 is behind GoSquared, a live analytics product for websites, made for businesses that want readable traffic…
Web Analytics Software
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salestar
Marketing Automation Integration · Internal Chat Integration · Social Media Integration
salestar is a software company in London that serves the telecoms and mobile phone trade.
Telecom Expense Management Software
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Yetiforce
Service Level Agreement (SLA) Management · Time & Expense Tracking · Marketing Automation Integration
YetiForce is an open source customer relationship management system.
Sales Force Automation Software
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Salesbolt Lite
Lead Capture · Lead Management · Contact Management
Salesbolt Lite is a tool for sales and revenue teams that keep their customer data in Salesforce.
Sales Enablement Software
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Apollo.io
Goals / Quota Management · Call List Management · Modeling & Simulation
Apollo.io presents itself as one connected system for go-to-market work, bringing together data, intelligence and execution for sales, marketing and revenue teams.
Sales Forecasting Software
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PlanPlus Online
Marketing Automation Integration · Internal Chat Integration · Social Media Integration
PlanPlus Online combines a personal productivity system, delivered through the web, with customer relationship management features.
Real Estate CRM Software
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involve.me
Drag & Drop · Negative Feedback Management · 360 Degree Feedback
involve.me is a no-code platform for building interactive lead funnels.
Recurring Billing Software
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How is this list of the top lead scoring software worked out?

TrustList ranks every product that offers lead scoring, whichever software category it is filed under, by its rating, how many reviews it has and how complete its profile is. No one can pay for a position in this list. Where few products have reviews yet, profile completeness carries more weight, so treat the order as a shortlist to check rather than a verdict.

Is the top-ranked product the best lead scoring software for everyone?

No. A small team, a growing business and a large enterprise need different things from lead scoring software. Use the checklist above and the rankings by category to find the best fit, and give most weight to reviews from companies like yours.

How often does the ranking change?

The order is recalculated as new reviews arrive and vendors update their profiles, so the list you see is the current one.

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