Software · top picks by feature

Top CRM Software

394 CRM software products ranked by rating, review volume and listing quality.

Looking for the best CRM software? TrustList ranks 394 products with CRM across 164 software categories (the largest groups: retail management systems, auto repair and applicant tracking software). The top-ranked right now: Rutba CRM, Simplicité Software and Innfinite. Updated October 2026.

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Between them, the 394 CRM software products on this page cover inventory management (139), android (128), billing & invoicing (107) and Reporting/Analytics (89). 394 of them have written a profile you can read before you get in touch.

What to look for in CRM software

The best CRM software for you depends on how your business works, not only on where a product sits in the list. Before you shortlist the top-ranked options, check for:

Contact, company and deal records that match how you sell: pipelines, stages and custom fields
Email and calendar sync, so conversations are logged without copy and paste
Automation for follow-ups, lead assignment and reminders
Pipeline, win-rate and forecast reports your sales managers will actually use
A mobile app for teams on the road
Integrations with your email marketing, support desk and accounting tools

How to use this ranking

Start with the top 10, then narrow down with Best CRM software by category further down the page, which ranks the same feature inside each kind of software. Read the reviews on each profile, and ask vendors to show you the points above with your own data before you decide.

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Rutba CRM

Every customer, every deal, one place

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Organic rank in this list: #1, earned, not bought.

The top-ranked CRM software

RC
Rutba CRM
Sponsored
Sales Pipeline Management · Lead Management · Customer Database
Track leads from first contact to signed quote, keep every conversation attached to the customer it belongs to, and run your support desk off the same contact record your sales…
CRM Software
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Simplicité Software
Billing & Invoicing · Web App Development · Inventory Management
Simplicité Software is a low-code platform for building business applications.
Application Lifecycle Management Software
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Innfinite
Inventory Management · Order Management · Supplier Management
Innfinite, also trading as Innfinity, makes software for managing the movement and housing of work crews.
Travel Management Software
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Hotel Engine
Third Party Booking · Central Reservation System · Room Booking Management
Hotel Engine began as a hotel booking service for business travellers and now trades as Engine. Companies sign up without a contract and book lodging from one shared inventory.
Travel Management Software
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Only Sky
Auto / Boat Rental · Central Reservation System · Room Booking Management
Only Sky, which trades as OnlySky, is software for running ski areas and ski schools.
Travel Management Software
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Toogo
Payment Processing · Reservations Management · Pricing Management
Toogo is a cloud application for destination management companies, tour operators and inbound agencies.
Travel Management Software
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InnoPlanner
Quotes / Estimates · Supplier Management · Subcontractor Management
InnoPlanner is online software for creating interior designs in three dimensions.
Architecture Software
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TalentLyft
Self Service Portal · Interaction Tracking · Job Posting
TalentLyft is recruitment software aimed at small and medium-sized businesses.
Applicant Tracking Software
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Snappii
Payment Collection in the Field · Time & Expense Tracking · Point of Sale (POS)
Snappii is a cloud platform for creating mobile business apps without writing code. It also builds apps for clients as a development company.
Application Development Software
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Odoo
Time & Expense Tracking · Billing & Invoicing · Work Order Management
Odoo is a suite of business applications that share one platform.
Application Development Software
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Dynamics 365 Business Central
Inventory Management · Project Management · Financial Management
Dynamics 365 Business Central is an all-round business management product from Microsoft.
Distribution Software
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CleverStaff
Self Service Portal · Job Posting · Interview Management
CleverStaff is a cloud-based recruitment CRM and applicant tracking system for agencies and businesses.
Applicant Tracking Software
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WizeHire
Lead & Sales Management · Billing & Invoicing · Self Service Portal
Wizehire is a hiring platform that pairs AI tools with human recruiting coaches. It was started in 2014 to help small businesses hire without a large HR department.
Applicant Tracking Software
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iSmartRecruit
Lead & Sales Management · Billing & Invoicing · Self Service Portal
iSmartRecruit is an applicant tracking system and recruitment CRM made by iKraft Solutions.
Applicant Tracking Software
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ATS OnDemand
Self Service Portal · Employee Lifecycle Management · Individual Development Plans
ATS OnDemand is an applicant tracking system for start-ups and small to medium-sized teams.
Applicant Tracking Software
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CATS
Compensation Plan Modeling · Interaction Tracking · Job Posting
CATS is a web-based applicant tracking system and recruiting software package.
Applicant Tracking Software
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CareerBuilder Applicant Tracking
Self Service Portal · Interaction Tracking · Job Posting
CareerBuilder Applicant Tracking is recruitment software that follows hiring from the moment a recruiter raises a requisition to the point of a hire.
Applicant Tracking Software
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Workable
Time & Attendance Management · Billing & Invoicing · Self Service Portal
Workable is recruiting and HR software that combines an applicant tracking system with an AI agent.
Applicant Tracking Software
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Zoho Recruit
Self Service Portal · Job Description Creation · Interaction Tracking
Zoho Recruit is a cloud-based hiring platform that joins an applicant tracking system and a recruitment CRM.
Applicant Tracking Software
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eTermin
Billing & Invoicing · Self Service Portal · Gift Card Management
eTermin is an online appointment management tool for businesses that serve customers by appointment.
Appointment Reminder Software
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Praesto AE
Time & Expense Tracking · Billing & Invoicing · Mobile Access
Practice management software for architecture and engineering firms, plus a facilities version for capital project tracking
Architecture Software
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Unanet A/E
Time & Expense Tracking · Time Tracking by Client · Time Tracking by Project
Unanet A/E is an enterprise resource planning system built for architecture and engineering firms. It brings project management, finance and client tracking into one platform.
Architecture Software
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1Staff Front Office
Lead & Sales Management · Billing & Invoicing · Self Service Portal
1Staff Front Office is the client-facing part of 1Staff, an end-to-end staffing system built on Microsoft Dynamics 365.
Staffing Agency Software
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Merlin Project
Time & Expense Tracking · IT Risk Management · Due Date Tracking
Merlin Project is a project management application for Mac, iPad and iPhone.
Whiteboard Software
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Best CRM software by category

The same feature, ranked inside each kind of software. 164 categories in all; these 25 have 5 or more products.

How is this list of the top CRM software worked out?

TrustList ranks every product that offers CRM, whichever software category it is filed under, by its rating, how many reviews it has and how complete its profile is. No one can pay for a position in this list. Where few products have reviews yet, profile completeness carries more weight, so treat the order as a shortlist to check rather than a verdict.

Is the top-ranked product the best CRM software for everyone?

No. A small team, a growing business and a large enterprise need different things from CRM software. Use the checklist above and the rankings by category to find the best fit, and give most weight to reviews from companies like yours.

How often does the ranking change?

The order is recalculated as new reviews arrive and vendors update their profiles, so the list you see is the current one.

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