eCHO

eCHO is an account-based marketing product from Anteriad, a B2B data and marketing services provider. It connects to existing CRM systems to detect buyer interest and rank potential leads.

What eCHO offers

• Buyer interest detection — identifies accounts showing signs of purchase intent.
• Lead scoring — ranks prospects so teams can prioritise follow-up.
• CRM connection — works alongside the customer relationship data a business already holds.

Who it works with

B2B marketing and sales teams. The wider Anteriad offer covers audience building, demand generation, analytics and a marketing cloud platform available as self-service or managed work.

Key facts

• Provider: Anteriad
• Category: Buyer intent software
• Related services: Audience identification, demand generation and performance marketing, and analytics