Software · top picks by feature

Top Lead Scoring Software

74 lead scoring software products ranked by rating, review volume and listing quality.

Looking for the best lead scoring software? TrustList ranks 74 products with lead scoring across 50 software categories (the largest groups: customer data platform, small business CRM and buyer intent software). Updated November 2026.

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Between them, the 74 lead scoring software products on this page cover segmentation (40), campaign management (32), email marketing (31) and lead capture (31). 74 of them have written a profile you can read before you get in touch.

What to look for in lead scoring software

The best lead scoring software for you depends on how your business works, not only on where a product sits in the list. Before you shortlist the top-ranked options, check for:

Scores built on fit (company data) and behaviour (email, web and product use)
Rules you can see and adjust, or predictive models you can explain
Score decay, so old activity stops inflating a lead
Alerts to sales when a lead crosses your threshold
Two-way integration with your CRM and marketing automation
Reports on which scores actually turn into revenue

How to use this ranking

Start with the top 10, then narrow down with Best lead scoring software by category further down the page, which ranks the same feature inside each kind of software. Read the reviews on each profile, and ask vendors to show you the points above with your own data before you decide.

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Lead scoring software, page 2

VobeSoft
Service Level Agreement (SLA) Management · Marketing Automation Integration · Internal Chat Integration
VobeSoft is a modular cloud platform built around a configurable database.
Prototyping Software
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FlippingBook
Custom Catalog Views · Full Text Search · Lead Capture
A PDF sits on a screen without telling its sender whether anyone read it, and FlippingBook exists to change that.
Publishing and Subscriptions Software
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Stratics Networks
Lead Database Integration · Q & A · Custom Survey URLs
Stratics Networks is a provider of hosted outbound messaging services for businesses, call centres and political campaigns.
Push Notifications Software
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MaxTraffic
Target Account Identification · Lead Capture · Analytics/ROI Tracking
Most visitors leave a website without buying or signing up, and MaxTraffic is a marketing tool aimed at getting a second chance with them.
Push Notifications Software
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Engage360
Landing Pages/Web Forms · Website Visitor Tracking · Analytics/ROI Tracking
Engage360 is a marketing platform from Vizury that coordinates messages across several channels, using machine learning to decide what to send and when.
Push Notifications Software
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WeSuite
Knowledge Base Management · Field Sales Management · Campaign Management
WeSuite is sales software built for technology integrators, alarm firms and managed service providers, with a particular focus on the security industry.
Quoting Software
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Retention Science
Landing Pages/Web Forms · Website Visitor Tracking · CAN SPAM Compliance
Online stores often sit on large customer lists and still send the same email to everyone.
Predictive Analytics Software
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Pmam CRM
Marketing Automation Integration · Internal Chat Integration · Self Service Portal
Pmam CRM is an online customer relationship management product for sales teams.
Online CRM Software
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Radius
Target Account Identification · Campaign Management · Analytics/ROI Tracking
Radius supplies fleet, mobility and connectivity services to businesses of all sizes.
Predictive Analytics Software
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BrandBot
Landing Pages/Web Forms · CAN SPAM Compliance · Event Triggered Email
Boutique fitness has moved from a transactional business to one where members expect personal attention before, during and after class.
Pilates Studio Software
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icomplete CRM
Marketing Automation Integration · Internal Chat Integration · Social Media Integration
Small businesses and teams that want customer contact kept in one place are the audience for icomplete CRM, a cloud-based customer relationship management system.
Online CRM Software
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InStream
Internal Chat Integration · Email Response Control · Sales Pipeline Management
InStream is a CRM that runs online, at instream.io. Its vendor calls it personable and considers it a good match for small and medium-sized businesses across different market…
Online CRM Software
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IBM Marketing Cloud
Analytics/ROI Tracking · A/B Testing · Dynamic Content
Email marketing and marketing automation are the two areas around which IBM Marketing Cloud is built.
Marketing Planning Software
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Platformly
Landing Pages/Web Forms · Website Visitor Tracking · CAN SPAM Compliance
Platformly bundles marketing automation, CRM and sales pipeline tools into one platform for online businesses.
Marketing Automation Software
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Integrate
Landing Pages/Web Forms · Campaign Management · Lead Capture
B2B marketing and revenue teams use Integrate as a lead management and data governance platform.
Marketing Automation Software
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Moosend
Landing Pages/Web Forms · Website Visitor Tracking · CAN SPAM Compliance
Teams that send newsletters and manage subscriber lists can do both in Moosend, an email marketing platform.
Marketing Automation Software
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RingLead
Target Account Identification · Lead Capture · Lead Distribution
CRM and marketing automation users are the audience for RingLead, which helps them orchestrate data quality and lead routing.
Lead Management Software
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LeadFuze
Lead Capture · Lead Nurturing · Lead Distribution
LeadFuze supplies contact data to sales teams looking for prospects and to recruiters looking for candidates.
Lead Management Software
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OMNITRACKER
Service Level Agreement (SLA) Management · Internal Chat Integration · Self Service Portal
Across Europe, the vendor counts OMNITRACKER among the market leaders in IT service management.
ITSM Software
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Flowlu
Time & Expense Tracking · Self Service Portal · Knowledge Base Management
Flowlu is an all-in-one business operating platform. Its tools cover project management, task management, finance and customer management, and the company says they give a deep…
Knowledge Management Software
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LiveHive
Goals / Quota Management · Campaign Management · Email Marketing
Sales acceleration platform combining buyer engagement analytics with sales force automation for mid-sized and smaller enterprises
Inside Sales Software
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ProspectBoss
Interactive Voice Response (IVR) · Call List Management · Blended Call Center
ProspectBoss offers a suite of sales tools. Its named products are a CRM PowerDialer, SalesDataList, AgentCircleProspecting and RinglessMessages, and the company calls the first of…
Inside Sales Software
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Raynet CRM
Marketing Automation Integration · Internal Chat Integration · Sales Pipeline Management
Raynet CRM presents itself as one of the best free CRM systems. Its pitch is that all customer data sits in one place, replacing the old address book.
Inside Sales Software
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Pitchview
Business Card/Badge Scanning · Surveys & Feedback · Email Marketing
Trade fair stands collect plenty of contacts and lose many of them afterwards.
Event Marketing Software
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How is this list of the top lead scoring software worked out?

TrustList ranks every product that offers lead scoring, whichever software category it is filed under, by its rating, how many reviews it has and how complete its profile is. No one can pay for a position in this list. Where few products have reviews yet, profile completeness carries more weight, so treat the order as a shortlist to check rather than a verdict.

Is the top-ranked product the best lead scoring software for everyone?

No. A small team, a growing business and a large enterprise need different things from lead scoring software. Use the checklist above and the rankings by category to find the best fit, and give most weight to reviews from companies like yours.

How often does the ranking change?

The order is recalculated as new reviews arrive and vendors update their profiles, so the list you see is the current one.

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