eshots

Event and experiential marketers use eshots to capture consumer information at live events and to report on how each event performed, so brands and show owners can judge the return on their spending. The company describes its offer as services plus software, rather than a login alone.

EventBoss and the EPASS hub

EventBoss is the main product. It unites audience engagement tools, the gathering of consumer details, analytics for events and reporting in one system, which the company presents as a single source of truth for event results. The company has also announced EPASS, which it describes as a central hub that streamlines the consumer touch-points at large shows, reducing bottlenecks where many visitors need to be served at once.

Who uses the platform

Customers include large brands, creative agencies and show organizers, among them automotive marketing teams. The company says it has spent about two decades on experiential marketing technology. Its site reports that the company has been in business for 28 years, that its platform has powered 25,000 event days in a year, and that it captures about 1,500,000 leads a year.

Security and approvals

The company says its data and information security protocols have been approved by some of the world's well-known brands and by US government agencies.

A team alongside the software

Each engagement includes the platform plus a team of experts who run the programs, which the company offers as the reason it is not simply a software subscription. Its specialists handle the setup of event programs and help clients use data from the point of collection through to their customer and data systems, with reporting and measurement built into the work.