iCapture

iCapture is a lead-capture tool for people staffing exhibition stands. It is now part of Cvent, which bought the business in January 2024, and appears as Cvent iCapture. Reps record contacts at a show and send them on to sales.

What iCapture offers

• Capture — scans badges and business cards, takes photos or accepts manual entry on a phone or tablet.
• Qualification — asks set questions on the stand so sales can rank leads.
• Enrichment — adds company data from named providers, and marks suggested email addresses as predictions.
• CRM delivery — sends leads to systems such as Salesforce, HubSpot, Marketo and Eloqua.
• Meeting booking — connects Calendly or HubSpot so meetings can be set during the conversation.

Who it works with

Exhibitors and event marketing teams use it to turn show contacts into sales follow-up. It also works offline and syncs when a connection returns.

Key facts

• Owner: Cvent
• Original base: Boise, Idaho
• Reporting: traces deals back to the show and rep that produced them