iCapture

Trade show lead capture, now under Cvent

Exhibitors who staff a stand use iCapture to collect leads. In January 2024 the event management company Cvent announced it had bought iCapture, a business based in Boise, Idaho, and WTOP News reported the deal days later without a price. That is why the original icapture.com now leads to Cvent, where the product appears as Cvent iCapture next to its other event tools.

Capture and qualify at the stand

Reps scan visitors' badges and business cards at the stand and log notes on each conversation. Qualification questions let them segment and score leads on the stand, so sales teams can follow up on the best prospects first. Cvent describes the product as an intelligent tool to capture, sort, qualify and deliver the best trade show leads.

Delivery to sales

Leads are delivered into CRM and marketing automation systems as they are captured, so that sales does not wait for spreadsheets or for an administrator to upload files. Cvent says reps keep the same trusted capture flow at every show, that lead data is enriched from named providers and validated by reps, and that follow-up can begin with a calendar invitation instead of a cold email. Event metrics give management a view of the results.