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Web Analytics Software

GoSquared

GoSquared is a UK-made real-time website analytics tool for businesses that want clear traffic numbers

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  • Android
  • Lead Scoring
  • Segmentation
  • Website Visitor Tracking
  • +24 more
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About GoSquared

GoSquared is a website analytics product from a UK company that has been building software since 2006. It shows visitor activity as it happens and is aimed at teams who want an alternative to Google Analytics 4.

What GoSquared offers

  • Real-time web analytics — dashboards that update live rather than in hourly batches.
  • Quick setup — a code snippet is added to the site and the dashboards start filling with data, with no goals to configure first.
  • Privacy-focused tracking — visitor data is anonymised by default and is not sold or passed to ad networks.
  • Live chat and customer data — earlier versions of the platform also covered lead capture and a customer data hub.
  • Plugins and documentation — integrations for the major website platforms.

Who it works with

Businesses and marketing teams that want simple, accurate visitor reporting without a dedicated developer.

Key facts

  • Based in: United Kingdom
  • Founded: 2006
  • Compliance: GDPR compliant, with third-party privacy certification
  • Ownership: independent and profitable, earning income from software rather than data sales

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Privacy and data
GDPR compliant evidence sent
Founded
2006 (20 years) evidence sent

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