About PathFactory

From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work

Reduce friction by building real-time content journeys using AI and eliminating hard gating

Focus your sales and marketing efforts where your audience is spending the most time

Get the most out of every (expensive) click by giving your audience everything they need in real-time

B2B marketing status quo

Friction for your audience
Dead-end destinations, unnecessary gates, and impossible-to-find content
Poor engagement signals for you
Clicks, forms fills, and page visits don’t tell you if your audience has actually consumed your content
Create micro-personalized content journeys for your audience in real time based on their content consumption history
Crystal clear engagement signals for you
Identify sales-ready buyers, and which content and channels are working based on time spent consuming content

Removing friction from B2B marketing and sales

OUR CUSTOMERS HAVE SPOKEN!

At PathFactory, we work hard to provide an outstanding customer experience every step of the way, from onboarding and tech support to recommendations and best practices We’re honored to receive top marks from G2 for quality of support, scoring 9 4 out of 10