Software · top picks by feature

Top Lead Scoring Software

74 lead scoring software products ranked by rating, review volume and listing quality.

Looking for the best lead scoring software? TrustList ranks 74 products with lead scoring across 50 software categories (the largest groups: customer data platform, small business CRM and buyer intent software). The top-ranked right now: Rutba CRM, Snappii and JetWebinar. Updated October 2026.

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Between them, the 74 lead scoring software products on this page cover segmentation (40), campaign management (32), email marketing (31) and lead capture (31). 74 of them have written a profile you can read before you get in touch.

What to look for in lead scoring software

The best lead scoring software for you depends on how your business works, not only on where a product sits in the list. Before you shortlist the top-ranked options, check for:

Scores built on fit (company data) and behaviour (email, web and product use)
Rules you can see and adjust, or predictive models you can explain
Score decay, so old activity stops inflating a lead
Alerts to sales when a lead crosses your threshold
Two-way integration with your CRM and marketing automation
Reports on which scores actually turn into revenue

How to use this ranking

Start with the top 10, then narrow down with Best lead scoring software by category further down the page, which ranks the same feature inside each kind of software. Read the reviews on each profile, and ask vendors to show you the points above with your own data before you decide.

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Listings marked Sponsored are promoted by TrustList. They are scored like every other listing and keep the position they earn.

The top-ranked lead scoring software

RC
Rutba CRM
Sponsored
Sales Pipeline Management · Lead Capture · Lead Management
Track leads from first contact to signed quote, keep every conversation attached to the customer it belongs to, and run your support desk off the same contact record your sales…
CRM Software
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Snappii
Time & Expense Tracking · Forms Creation & Design · Data Capture and Transfer
Snappii is a cloud platform for creating mobile business apps without writing code. It also builds apps for clients as a development company.
Application Development Software
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JetWebinar
Q & A · Analytics/ROI Tracking · Dynamic Content
JetWebinar is a cloud-based platform for hosting webinars. It supports both real-time live sessions and simulated live sessions, and it is used for corporate meetings and training.
Webinar Software
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Lead Liaison
Goals / Quota Management · Landing Pages/Web Forms · Website Visitor Tracking
Lead Liaison sells marketing automation and lead management software delivered from the cloud.
Lead Nurturing Software
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Vendasta
Goals / Quota Management · Landing Pages/Web Forms · Marketing Automation Integration
Vendasta is a rebrandable platform for companies that sell digital services to small and medium-sized businesses.
Vendor Management Software
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MassMailer
CAN SPAM Compliance · Event Triggered Email · WYSIWYG Email Editor
MassMailer is a bulk email tool for Salesforce CRM users. It removes the sending limits that Salesforce places on mass email, and it can verify addresses and white-label the…
Transactional Email Software
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SAS Customer Intelligence
Website Visitor Tracking · Marketing Automation Integration · Event Triggered Actions
SAS Customer Intelligence is a marketing and analytics product from SAS.
MRM Software
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Octopus CRM
Goals / Quota Management · Marketing Automation Integration · Social Media Integration
Octopus CRM is a tool that automates routine work on LinkedIn.
Social Media Marketing Software
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CRMNEXT
Marketing Automation Integration · Internal Chat Integration · Social Media Integration
CRMNEXT is a customer relationship management product built around the financial sector.
Social CRM Tools Software
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Infinity ECM
Time & Expense Tracking · Interactive Voice Response (IVR) · Marketing Automation Integration
Infinity ECM is a business management platform that brings more than fifteen integrated systems into one product and one interface.
Service Desk Software
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PERQ
Landing Pages/Web Forms · Website Visitor Tracking · Analytics/ROI Tracking
PERQ provides digital marketing and website conversion software for the multifamily housing industry.
Shopping Cart Software
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CRM Software App
Social Media Integration · Task Management · Calendar/Reminder System
CRM Software App is a mobile-friendly customer management tool built around appointments, bookings and client records.
Small Business CRM Software
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BQUADRO
Time & Expense Tracking · Marketing Automation Integration · Custom Catalog Views
B2B collaboration platform that digitises supply chain processes such as ordering, ecommerce, post-sales and project management
Small Business CRM Software
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Teamwork CRM
Marketing Automation Integration · Internal Chat Integration · Email Response Control
Teamwork CRM is the sales module of Teamwork.com, a platform for businesses that deliver client work.
Small Business CRM Software
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Zoho CRM
Landing Pages / Web Forms · Goals / Quota Management · Marketing Automation Integration
Zoho CRM is an online customer relationship management system from Zoho.
Small Business CRM Software
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SimplyCast 360
Landing Pages/Web Forms · Website Visitor Tracking · CAN SPAM Compliance
SimplyCast supplies communication and marketing automation software under the name SimplyCast 360.
SMS Marketing Software
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Inside Sales Box
Call List Management · Campaign Management · Lead Capture
Inside Sales Box is sales software made for inside sales teams. It helps businesses of different sizes set up, run and speed up their selling process.
Sales Coaching Software
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If No Reply
CAN SPAM Compliance · Event Triggered Email · WYSIWYG Email Editor
If No Reply is sales automation software aimed at small and medium-sized businesses. It works inside Gmail and sends follow-up messages to prospects who have not answered.
Sales Force Automation Software
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Autoklose
Lead Database Integration · Campaign Management · Email Marketing
Autoklose combines a sales engagement platform with a database of B2B leads. Users find prospects, send tailored email sequences at scale and adjust campaigns as results arrive.
Sales Force Automation Software
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Veloxy
Social Media Integration · Email Marketing · Lead Management
Veloxy is a sales assistant built around Salesforce. It uses artificial intelligence to record activity and update pipeline data so reps spend less time on data entry.
Sales Enablement Software
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Mindmatrix
Goals / Quota Management · Landing Pages/Web Forms · Website Visitor Tracking
Mindmatrix is a software platform for companies that sell through channel partners as well as directly.
Sales Enablement Software
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Upscale
Call List Management · Campaign Management · Lead Management
Upscale is a sales engagement platform for B2B teams that prospect through outbound activity. It brings outreach, record keeping and reporting into one place.
Sales Engagement Platform Software
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Bsi CRM
Marketing Automation Integration · Internal Chat Integration · Social Media Integration
BSI CRM is a customer relationship management product from BSI, a software company that has worked on customer experience for more than 25 years.
Real Estate CRM Software
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Queue
Event Triggered Actions · Campaign Management · Lead Capture
Queue is a brand advocacy and community activation platform. It is described as a way for marketers to grow and engage leads, fans, users and customers through advocate marketing…
Referral Software
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How is this list of the top lead scoring software worked out?

TrustList ranks every product that offers lead scoring, whichever software category it is filed under, by its rating, how many reviews it has and how complete its profile is. No one can pay for a position in this list. Where few products have reviews yet, profile completeness carries more weight, so treat the order as a shortlist to check rather than a verdict.

Is the top-ranked product the best lead scoring software for everyone?

No. A small team, a growing business and a large enterprise need different things from lead scoring software. Use the checklist above and the rankings by category to find the best fit, and give most weight to reviews from companies like yours.

How often does the ranking change?

The order is recalculated as new reviews arrive and vendors update their profiles, so the list you see is the current one.

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