Software · top picks by feature

Top Lead Scoring Software

74 lead scoring software products ranked by rating, review volume and listing quality.

Looking for the best lead scoring software? TrustList ranks 74 products with lead scoring across 50 software categories (the largest groups: customer data platform, small business CRM and buyer intent software). The top-ranked right now: Rutba CRM, Snappii and JetWebinar. Updated November 2026.

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Between them, the 74 lead scoring software products on this page cover segmentation (40), campaign management (32), email marketing (31) and lead capture (31). 74 of them have written a profile you can read before you get in touch.

What to look for in lead scoring software

The best lead scoring software for you depends on how your business works, not only on where a product sits in the list. Before you shortlist the top-ranked options, check for:

Scores built on fit (company data) and behaviour (email, web and product use)
Rules you can see and adjust, or predictive models you can explain
Score decay, so old activity stops inflating a lead
Alerts to sales when a lead crosses your threshold
Two-way integration with your CRM and marketing automation
Reports on which scores actually turn into revenue

How to use this ranking

Start with the top 10, then narrow down with Best lead scoring software by category further down the page, which ranks the same feature inside each kind of software. Read the reviews on each profile, and ask vendors to show you the points above with your own data before you decide.

Filter by fitbudget, engagement, size and more

Listings marked Sponsored are promoted by TrustList. They are scored like every other listing and keep the position they earn.

The top-ranked lead scoring software

RC
Rutba CRM
Sponsored
Sales Pipeline Management · Lead Capture · Lead Management
Track leads from first contact to signed quote, keep every conversation attached to the customer it belongs to, and run your support desk off the same contact record your sales…
CRM Software
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Snappii
Time & Expense Tracking · Forms Creation & Design · Data Capture and Transfer
Business teams without coders can assemble mobile apps and forms on this cloud platform, or commission the company to build one.
Application Development Software
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JetWebinar
Q & A · Analytics/ROI Tracking · Dynamic Content
Webinars that mix live delivery with pre-recorded content are what JetWebinar is built to host.
Webinar Software
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Lead Liaison
Goals / Quota Management · Landing Pages/Web Forms · Website Visitor Tracking
Lead Liaison provides cloud software for finding, scoring, nurturing and following up leads.
Lead Nurturing Software
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Vendasta
Goals / Quota Management · Landing Pages/Web Forms · Marketing Automation Integration
Companies that sell digital services to local businesses face the same problem again and again: finding products to resell, promoting them and delivering the work under their own…
Vendor Management Software
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MassMailer
CAN SPAM Compliance · Event Triggered Email · WYSIWYG Email Editor
MassMailer is built for Salesforce CRM users only. It exists to remove the limits Salesforce places on sending mass email.
Transactional Email Software
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SAS Customer Intelligence
Website Visitor Tracking · Marketing Automation Integration · Event Triggered Actions
SAS Customer Intelligence is the marketing side of the SAS software family.
MRM Software
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Octopus CRM
Goals / Quota Management · Marketing Automation Integration · Social Media Integration
Sales teams, agencies and recruiters use Octopus CRM, a LinkedIn automation tool, to handle routine work.
Social Media Marketing Software
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CRMNEXT
Marketing Automation Integration · Internal Chat Integration · Social Media Integration
CRMNEXT is a customer relationship management product built around the financial sector.
Social CRM Tools Software
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Infinity ECM
Time & Expense Tracking · Interactive Voice Response (IVR) · Marketing Automation Integration
More than fifteen integrated modular systems share one interface in Infinity ECM, a business management platform aimed at organizations going through digital transformation.
Service Desk Software
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PERQ
Landing Pages/Web Forms · Website Visitor Tracking · Analytics/ROI Tracking
PERQ builds AI marketing software for multifamily property companies, linking a property's website and lead sources to automated conversations and follow-up.
Shopping Cart Software
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CRM Software App
Social Media Integration · Task Management · Calendar/Reminder System
Designed to keep appointments, bookings and client records in one place, CRM Software App is mobile-friendly.
Small Business CRM Software
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BQUADRO
Time & Expense Tracking · Marketing Automation Integration · Custom Catalog Views
B2B collaboration platform that digitises supply chain processes such as ordering, ecommerce, post-sales and project management
Small Business CRM Software
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Teamwork CRM
Marketing Automation Integration · Internal Chat Integration · Email Response Control
Teamwork CRM forms the sales side of the Teamwork.com platform, which serves businesses that deliver work for clients.
Small Business CRM Software
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Zoho CRM
Landing Pages / Web Forms · Goals / Quota Management · Marketing Automation Integration
Zoho CRM runs online and brings sales, marketing, customer support and service together in one business system for managing customer relationships.
Small Business CRM Software
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SimplyCast 360
Landing Pages/Web Forms · Website Visitor Tracking · CAN SPAM Compliance
A hyperautomation platform, SimplyCast 360 brings messaging, marketing automation and interactive communication into one system.
SMS Marketing Software
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Inside Sales Box
Call List Management · Campaign Management · Lead Capture
Inside Sales Box is sales software made for inside sales teams. It helps businesses of different sizes set up, run and speed up their selling process.
Sales Coaching Software
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If No Reply
CAN SPAM Compliance · Event Triggered Email · WYSIWYG Email Editor
Aimed at small and medium sized businesses, If No Reply automates the chasing of prospects who have gone quiet.
Sales Force Automation Software
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Autoklose
Lead Database Integration · Campaign Management · Email Marketing
Outreach and the data to power it arrive together in Autoklose, which combines email sales tooling with a store of verified business contacts.
Sales Force Automation Software
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Veloxy
Social Media Integration · Email Marketing · Lead Management
Reps who sell from a car, an inbox or a phone are the focus of Veloxy, a sales assistant built around Salesforce.
Sales Enablement Software
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Mindmatrix
Goals / Quota Management · Landing Pages/Web Forms · Website Visitor Tracking
Companies that sell through partners as well as directly use Mindmatrix, a software platform that combines partner relationship management, partner marketing automation, sales…
Sales Enablement Software
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Upscale
Call List Management · Campaign Management · Lead Management
Upscale is a sales engagement platform for B2B teams that prospect through outbound activity. It brings outreach, record keeping and reporting into one place.
Sales Engagement Platform Software
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Bsi CRM
Marketing Automation Integration · Internal Chat Integration · Social Media Integration
BSI CRM is a relationship management product made by BSI, a software firm that says it has focused on the customer experience for more than twenty-five years.
Real Estate CRM Software
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Queue
Event Triggered Actions · Campaign Management · Lead Capture
Queue is a brand advocacy and community activation platform. It is described as a way for marketers to grow and engage leads, fans, users and customers through advocate marketing…
Referral Software
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How is this list of the top lead scoring software worked out?

TrustList ranks every product that offers lead scoring, whichever software category it is filed under, by its rating, how many reviews it has and how complete its profile is. No one can pay for a position in this list. Where few products have reviews yet, profile completeness carries more weight, so treat the order as a shortlist to check rather than a verdict.

Is the top-ranked product the best lead scoring software for everyone?

No. A small team, a growing business and a large enterprise need different things from lead scoring software. Use the checklist above and the rankings by category to find the best fit, and give most weight to reviews from companies like yours.

How often does the ranking change?

The order is recalculated as new reviews arrive and vendors update their profiles, so the list you see is the current one.

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