FirstHive

FirstHive is a customer data platform aimed at marketing teams. It builds a distinct identity for each customer by taking in data from every point of interaction and transaction, then recommends how to target campaigns.

What FirstHive offers

• Data ingestion — pulls from ERP, CRM, website, social media, point of sale, mobile apps and customer care.
• Identity unification — uses machine learning to merge records into one customer identity.
• Campaign recommendations — suggests targeting actions meant to raise marketing return.
• Privacy handling — designed with privacy in mind and compliant with GDPR.

Who it works with

Marketing teams that hold customer data in many separate systems and want one view to base campaigns on.

Key facts

• Compliance: GDPR
• Claim: says it was the first CDP to use machine learning for identity building