Contactlab

Contactlab Customer Data Platform combines data from online and offline sources into a single profile for each customer. It draws on web browsing, ecommerce, CRM and in-store information, so a business sees one customer rather than scattered records.

What Contactlab offers

• Unified customer view — one profile built from many data sources.
• AI enrichment — algorithms that show which customers are worth the most to a business and which may be drifting away.
• Audience targeting — picks the most accurate group of people for each campaign.
• Campaign activation — launches those campaigns directly from the browser.

Who it works with

Marketing teams that want to act on customer value and loss risk using data gathered across their online and offline channels.

Key facts

• Data sources: web navigation, ecommerce, CRM and stores
• Product type: customer data platform