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MRM Software

SAS Customer Intelligence

Marketing and customer analytics software from SAS for managing customer journeys across channels

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  • Channel Management
  • 24/7 (Live Rep)
  • Documentation
  • Webinars
  • +22 more
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About SAS Customer Intelligence

SAS Customer Intelligence is a marketing and analytics product from SAS. It brings marketing tools, data management and analysis together so that organisations can follow each customer through the touch points they use.

What SAS Customer Intelligence offers

  • Marketing solutions — tools for planning and running customer-facing campaigns.
  • Data management — prepares and joins the customer data that campaigns depend on.
  • Customer analytics — studies behaviour to understand what individual customers do and want.
  • Journey alignment — connects activity across separate channels so contact stays consistent, even when the journey is fragmented.

Who it works with

The product serves marketing teams that want to build closer relationships with customers. SAS has described using its customer intelligence work with a football club to understand overseas supporters.

Key facts

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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