MRM Software

SAS Customer Intelligence

Name: SAS Customer Intelligence
Brand: SAS Institute

Marketing and customer analytics software from SAS for managing customer journeys across channels

By SAS Institute

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About SAS Customer Intelligence

Following each customer across touch points

SAS Customer Intelligence is the marketing side of the SAS software family. The company's pitch is that every customer journey is different and that each touch point is a chance to deepen the relationship, so the product joins three things in one offering: marketing solutions, data management and analytics.

The marketing tools handle customer-facing campaigns, the data management layer prepares the information those campaigns rely on, and the analytics study how customers behave. SAS argues that bringing these together keeps an organisation in step with a customer even when the journey is fragmented across channels, and ties the effort to a clearer competitive position and a better return on investment.

SAS itself describes its wider business as analytics, artificial intelligence and data management, and its home page now stresses trusted AI and its fiftieth anniversary. Customer intelligence sits inside that broader range.

TrustList summary

SAS Customer Intelligence is a marketing and analytics product from SAS. It brings marketing tools, data management and analysis together so that organisations can follow each customer through the touch points they use.

What SAS Customer Intelligence does

Marketing solutions: tools for planning and running customer-facing campaigns.
Data management: prepares and joins the customer data that campaigns depend on.
Customer analytics: studies behaviour to understand what individual customers do and want.
Journey alignment: connects activity across separate channels so contact stays consistent, even when the journey is fragmented.

Who it serves

The product serves marketing teams that want to build closer relationships with customers. SAS has described using its customer intelligence work with a football club to understand overseas supporters.

Key facts

Vendor: SAS
Product family: SAS analytics, AI and data management software

Summary written by TrustList from the business's own published information, Nov 2026.

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SAS Customer Intelligence rankings

SAS Customer Intelligence is ranked on 3 TrustList rankings: #7 on 2 and #10 on 1, across 3 categories.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. SAS Customer Intelligence has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Website visitor tracking software · 1 ranking

#7of 51
Website visitor tracking software
It is the only one of the top 50 here listing approval workflow and digital asset management.
Of the top 50 here, 27 also cover Reporting/Analytics and 25 also cover segmentation.
Behind Inside, ahead of PERQ.

Lead scoring software · 1 ranking

#7of 74
Lead scoring software
It is the only one of the top 59 here listing approval workflow and expense management.
Of the top 59 here, 35 also cover segmentation and 26 also cover email marketing.
Behind MassMailer, ahead of Octopus CRM.

Document storage software · 1 ranking

#10of 72
Document storage software
It is the only one of the top 60 here listing budgeting & forecasting and event triggered actions.
Of the top 60 here, 31 also cover android and 28 also cover task management.
Behind Solve, ahead of CRMNEXT.

As of 2026-11-15. Organic ranks only; sponsored placements are never ranks. How TrustList ranks