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Lead Nurturing Software

Lead Liaison

Cloud sales and marketing automation platform with lead management and visitor tracking

By Lead Liaison

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  • Sales Forecasting
  • Calendar/Reminder System
  • Presentation Management
  • Meeting Management
  • +65 more
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About Lead Liaison

Marketing and sales automation sold as blocks or as a full suite

Lead Liaison provides cloud software for finding, scoring, nurturing and following up leads. The company says it offers building blocks that can be adopted one at a time or as a complete sales and marketing stack, so a business does not have to replace everything at once. Its stated aims are to bring more visitors to a website, turn them into prospects and close deals faster.

Core automation

Lead Management Automation covers lead scoring, prioritisation, nurturing and distribution, helping sales and marketing teams work from the same information. Sales Enablement lets users send and receive email within the system, carry out prospecting plans and measure results. OneFocus is a bundled CRM for tracking customer relationships, deals and tasks, and the company says it is free.

Seeing who is on the website

ProspectVision follows visitors across a site and gives sales representatives the earliest picture of what prospects care about. SiteEngage turns visits into engagement through personalised popups and embedded content.

Collecting leads at events

GoCapture lets users design custom forms, set up mobile devices quickly, collect leads on the show floor, and then segment, tag and follow up without delay. Lead-capture games and team challenges are available through a gamification feature, and event organisers and exhibitors are an audience the company writes for directly.

Analytics and add-ons

Revelation is an analytics platform that produces visual reports from a business intelligence engine. Services and tools around the platform include onboarding and support, professional services, a developer kit, GDPR management and integrations with other software.

How customers are supported

Every customer is given onboarding, a team lead and the chance to become certified on the platform, and an online learning platform helps new users get started. The company says it wants to act as a partner and not only a vendor, and that this view shapes how it works with clients.

TrustList summary

Lead Liaison sells marketing automation and lead management software delivered from the cloud. Customers can adopt single modules or the whole suite, depending on how much of their sales and marketing stack they want to replace.

What Lead Liaison offers

  • Marketing automation: lead nurturing, scoring, prioritisation and distribution.
  • Visitor tracking: ProspectVision shows sales staff which prospects are active on a website.
  • Event lead capture: GoCapture builds custom forms for collecting leads at events on mobile devices.
  • Sales automation: native email, prospecting plans and result measurement.
  • CRM: a bundled customer relationship tool called OneFocus.
  • Website engagement: SiteEngage shows personalised popups and embedded content to visitors.

Who it serves

Sales teams, marketers and executives. Each customer receives onboarding, a team lead and a chance to take certification on the platform.

Key facts

  • Delivery: cloud-based
  • Extras: gamification, analytics and GDPR management tools

Summary written by TrustList from the business's own published information, Nov 2026.

Categories & features

  • Sales Forecasting
  • Calendar/Reminder System
  • Presentation Management
  • Meeting Management
  • Goals / Quota Management
  • Lead Segmentation
  • Lead Nurturing
  • Lead Capture
  • Social Media Integration
  • Document Storage
  • Referral Tracking
  • Opportunity Management
  • Campaign Management
  • WYSIWYG Email Editor
  • Subscriber Management
  • Mobile Optimized Emails
  • Image Library
  • Event Triggered Email
  • Web-Based, Cloud, SaaS
  • 24/7 (Live Rep)
  • Online
  • Business Hours
  • Documentation
  • Webinars
  • Live Online
  • In Person
  • iPhone / iPad
  • Customer Surveys
  • Target Account Identification
  • Campaign Personalization
  • Personalization
  • Customer Segmentation
  • Lead Notifications
  • Marketing Automation Integration
  • Lead Generation
  • Contract Management
  • Landing Pages/Web Forms
  • Dynamic Content
  • Drip Campaigns
  • Customizable CTAs
  • Analytics/ROI Tracking
  • Contact Management
  • Performance Management
  • Collaboration
  • Lead Scoring
  • Document Management
  • Performance Metrics
  • Reporting/Analytics
  • Mobile Access
  • Content Management
  • A/B Testing
  • Task Management
  • Customer Database
  • CAN SPAM Compliance
  • Auto-Responders
  • Prospecting Tools
  • Template Management
  • Progress Tracking
  • Engagement Monitoring
  • Analytics
  • List Management
  • Android
  • Lead Management
  • Email Marketing
  • Website Visitor Tracking
  • Social Marketing
  • Segmentation
  • Search Marketing
  • Sales Intelligence

Lead Liaison rankings

Lead Liaison is ranked on 6 TrustList rankings: #3 on 1, #4 on 2, #13 on 1, #16 on 1 and #32 on 1, across 6 categories.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Lead Liaison has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Website visitor tracking software · 1 ranking

Lead scoring software · 1 ranking

  • #4of 74
    Lead scoring software

    It is one of 2 here listing campaign personalization and progress tracking.

    Of the top 59 here, 35 also cover segmentation and 26 also cover email marketing.

    Behind JetWebinar, ahead of Vendasta.

Document storage software · 1 ranking

  • #4of 72
    Document storage software

    It is the only one of the top 60 here listing auto-responders and campaign personalization.

    Of the top 60 here, 31 also cover android and 28 also cover task management.

    Behind Smarsh, ahead of eZReview.

Performance management software · 1 ranking

Contract management software · 1 ranking

Document management software · 1 ranking

As of 2026-11-15. Organic ranks only; sponsored placements are never ranks. How TrustList ranks

What the business tells TrustList

Delivery
SaaS (cloud) evidence sent

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