Open-source, self-hostable CRM where every AI-proposed change waits for human approval
TrustList summary
Most businesses lose deals in the gaps - a lead in someone's inbox, a quote in a spreadsheet, a complaint nobody connected to the account it came from. Rutba CRM keeps contacts, pipeline, quotes, and support tickets on one customer record, so anyone who picks up the phone already knows the whole story
Rutba CRM is 4 applications on one login:
CRM: Contacts, companies, leads, and the deal pipeline - the system of record for who your customers are.
Helpdesk: Your own customer service desk: tickets, threads, and SLAs against the same customer record.
Customer Portal: A self-service window where your customers check quotes, orders, and tickets without emailing you.
Marketplace: List and sell through marketplace channels, with listings tied back to your catalog.
What it does:
Lead Management & Pipeline: Lead capture, scoring, and pipeline stages you define; quotes and proposals that convert straight into orders.
Customer Communication: Shared customer timeline - calls, emails, and tickets in one thread; ticket queues with priorities and response targets.
Customer Experience: Self-service customer portal, no extra login to manage.
Built for:
- B2B sales teams working a pipeline.
- Agencies and service firms quoting repeat clients.
- Any business that answers customer questions after the sale
Pricing & Packaging: Pricing runs Starter, Growth and Enterprise, starting at $0 annual contract. Products can be taken separately or together on one account and one invoice.
System Integration: Shares its records with Rutba Marketing, Rutba Orders and Rutba Books, so the same customer, stock item or employee is one row rather than a copy in each.
Categories & features
- Sales Pipeline Management
- Customer Database
- CRM
- CRM Software
- Lead Management
- Lead Management Software
- Lead Scoring
- Lead Capture
- Lead Distribution
- Lead Nurturing
- Lead Segmentation
- Lead Engagement
Trust Score
An earned signal from verification, reviews, awards, transparency and engagement - the vendor can't buy it.
Updated 9/19/2026
Rutba CRM rankings
Rutba CRM is ranked on 2 TrustList rankings: #1 on 2, across 2 categories.
Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Rutba CRM has no reviews yet, 5 of the 10 profile details we look for and a Trust Score of 17. Where no listing on a page has been reviewed, the order follows the profiles alone.
Crm software · 1 ranking
- #1of 396Crm software
It is the only one of the top 95 here listing CRM software and lead management software.
Of the top 95 here, 34 also cover inventory management and 32 also cover android.
Behind project44, ahead of Simplicité Software.
Lead scoring software · 1 ranking
- #1of 74
As of 2026-11-14. Organic ranks only; sponsored placements are never ranks. How TrustList ranks
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