PERQ

PERQ builds AI marketing software for multifamily property companies, linking a property's website and lead sources to automated conversations and follow-up. The company says more than 100 multifamily teams use the platform, and it presents the product as a way to turn a website into a measurable source of leases rather than a static brochure. Its tools are organized around the idea that owned marketing channels should work together.

An AI leasing assistant on every channel

The leasing assistant answers prospects' questions around the clock across the website, SMS, Google, email and phone calls, which it converts into text exchanges. The assistant can engage prospects early to raise conversion rates. The company says this lets onsite teams spend their time on residents rather than answering repeated inquiries.

Website experiences that adapt to each visitor

Website conversion tools adapt the page according to real-time behavior, guiding visitors to the next step in their search. Online guided shopping is aimed at people researching expensive or complex purchases, which for PERQ includes leasing an apartment. The company claims that clients see a lift in time on site and far more quality leads, and says it can deliver two to three times more leases from the same website traffic.

Nurture messages and handoff to onsite teams

Each lead is worked toward a tour through automated outbound SMS and email touches, with content, timing and channel personalized for each prospect. Only prospects who are ready for an agent are handed to the onsite team, and all PERQ engagement can be viewed in the customer's CRM so that the system stays clean. The company says attribution reporting shows which lead sources convert best.

Paid search, reporting and portfolio performance

The platform also covers traffic generation. PERQ says it drives high-intent traffic through digital advertising and search optimization, and its reporting tracks each interaction across the marketing funnel. AI-generated reports are prepared for marketers, executives and owners, and the company says they make results easier to explain to stakeholders across a portfolio.

What the company says it changes for property teams

PERQ presents its results as a reduction in advertising spend and staffing pressure, and a more consistent brand experience for digital renters. Its own claims include a lower cost per lead and higher lead-to-tour conversion. The company also publishes a benchmark report based on multifamily website sessions and an industry buyer's guide. These figures are its own, and buyers may wish to test them against their own data.