Rutba

Most businesses do not need more software. They need it to stop disagreeing. Separate tools each keep their own copy of your customers, your stock and your staff, and the copies drift. Rutba is one set of records with different windows onto it.

A van is the asset the accountant depreciates, the vehicle the maintenance team services, the one the fleet manager checks is legal and the one dispatch loads — four departments, four questions, one row. Everywhere else that is four lists reconciled by registration number.

The line is in three parts. The Business Suite covers winning and delivering the work: CRM, marketing, commerce, inventory, orders, manufacturing, people and books. The Services are the infrastructure underneath — transactional email, image and media delivery, social publishing, electronic signatures, creative tooling and video surveillance. The Workspace is the day around all of it: mail, documents, chat and files.

Your team signs in once and access follows the organisation, so a leaver is one action rather than seven. Nothing forces the rest: take the accounting and not the manufacturing, and add the manufacturing two years later. Products are provisioned per organisation with their own database, and licensing is per module and per seat.