Integrate

Integrate provides a lead management and data governance platform for B2B marketing and revenue teams. It sits between outside demand sources and a company's marketing automation or CRM system, so only checked records get through.

What Integrate offers

• Lead validation and enrichment — records are checked, enriched and de-duplicated on arrival.
• Consent and privacy rules — the customer's own compliance and quality rules are applied before leads move on.
• Routing — leads go from each channel into sales systems automatically and quickly.
• Attribution — shows which channels and partners produce pipeline.

Who it works with

B2B marketers who receive leads from many outside sources, such as syndicated content, events, paid digital campaigns, partners, social media, webinars, uploaded lists and web forms.

Key facts

• Connects to: marketing automation platforms, CRM and analytics systems
• Offices: an Indian subsidiary is listed on the site