IBM Marketing Cloud

IBM Marketing Cloud is a marketing technology offering built around email marketing and marketing automation. It is designed for marketers who want to raise revenue, improve return on investment and work more efficiently. The aim is to leave marketers time for strategy as well as day-to-day execution, helped by easy-to-use technology, a simple roll-out and ongoing support from the company.

What IBM Marketing Cloud offers

• Email marketing — provides advanced email campaign tools.
• Marketing automation — automates repeated marketing tasks.
• Implementation — supports simple set-up.
• Services and support — includes help after launch.

Who it works with

It is aimed at marketing teams looking to run email campaigns and automated programmes more efficiently, and who want a provider that also handles the set-up and the support afterwards.