Toogo

Destination management companies, tour operators and inbound travel agencies can run their whole business from Toogo, a cloud application built for the tourism trade. The product covers trip building, quotations, sales and marketing, bookings, logistics, finance, a website content system and the documents a travel business needs. It is developed by Toogonet, a software engineering services company that says it draws on more than 20 years of experience in the industry.

Trip building and quotations

Users can build tailor-made itineraries and quotations for both consumer and business travellers. The company says a quote can be produced in about a minute. The same process produces the travel documents that a client receives, including information sheets, travel books, price lists, vouchers and invoices.

Sales, bookings and logistics

The customer relationship management tools track sales, marketing and registrations, so that customer data is kept up to date. Bookings are dispatched and tracked automatically, including the progress of payment. Logistics tools organise the operational side of each trip.

Finance and reporting

Finance tools analyse groups, markets and types of business, track accounts and provide an accounting export. The company says these tools help a destination management company understand and improve its profitability, and that they reduce the manual work of financial analysis and accounting.

Connections, extranets and the app

Toogo connects to websites and other tools through an API, and the company names WordPress among the systems that can be integrated. Travel agencies and travellers can link to receptive agencies and destination management companies through dedicated extranets or through the API. A travel app and an AI assistant are offered as further parts of the platform.

Origins of the product

The company says the product grew out of a 2009 search by inbound operators for a simple, powerful tool that could run their entire business. It was designed by and for tourism professionals, and it draws on the optimization of open-source web technology.