Brandwatch

Brandwatch is a suite for analysing online conversation and managing social media. It is part of Cision. It pairs consumer research with publishing and engagement tools.

What Brandwatch offers

• Consumer intelligence: analyses conversations across platforms for market trends and customer insight.
• Social media management: a shared content calendar with workflows, approvals and campaign management.
• Influencer marketing: finds influencers and manages campaigns.
• Crisis monitoring: watches for emerging threats to a brand.
• Customer care: engages with the right people across channels.

Customers and markets

Brand, marketing and communications teams use it. Use cases listed include market research, brand management and stakeholder management, and a smaller edition exists for small business.

Key facts

• Parent: Cision
• Earlier names: parts were previously called Falcon and Paladin