Awario

Awario tracks where a brand is mentioned online. It covers social media, news, blogs, videos, forums and reviews. The company says it runs its own crawl of the web and does not depend on one data provider.

Features

• Brand monitoring: alerts on new mentions, with sentiment and reach.
• Market research: tracks competitors and audience traits such as location and language.
• Customer engagement: helps teams join relevant conversations quickly.
• Lead finding: spots sales opportunities on social networks.
• Influencer outreach: identifies influencers in a niche.

Who it works with

Marketing and sales teams use it, and it offers custom reports for competitor tracking.

Key facts

• Data sources: its own crawler plus platform APIs
• Trial: a free start is offered