Socialbakers Suite

Socialbakers Suite is the former name of what is now Emplifi, an AI-enabled social media platform. It covers marketing, commerce and customer care on social channels. Emplifi says it has more than twenty thousand enterprise brands as users.

Main features

• Social marketing: publishing, scheduling, analytics, listening and influencer search.
• Social commerce: turns user content into sales and handles ratings and reviews.
• Social care: one inbox for messages, comments and mentions, with chatbots and self-service.
• AI layer: an agentic assistant for drafting and optimising posts.

Customers and markets

Brands and agencies of various sizes use it, and Emplifi positions itself mainly at enterprise brands.

Key facts

• Current name: Emplifi
• Analyst mention: named in a Gartner Magic Quadrant for social media management