
Marketing resource management software for planning global campaigns and analysing their results

Integrated marketing software for managing campaigns, resources and promotions in a marketing department

Infor Market Resource Management, sold under the Infor MRM name, is marketing software that covers a whole marketing department. It is meant to hold every campaign in one place, together with the resources and management processes needed to get a promotion to market. The company says the aim is speed: a marketing team that can launch promotions sooner, with clearer visibility over what the department is doing.
Infor says it has built its cloud on Amazon Web Services and that cloud customers benefit from the security and infrastructure work AWS carries out. The vendor presents this as a reason to choose its applications. The product is delivered within Infor's wider cloud approach, which offers preconfigured processes, user roles and security features that a marketing department can adopt from the start.
Infor MRM is short for Infor Marketing Resource Management. It is integrated marketing software that helps a company run its whole marketing department, from campaigns to the people and processes needed to launch promotions. TrustList files it under MRM software.
Summary written by TrustList from the business's own published information, Nov 2026.
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