myBrand center

Stores are where a brand is seen by customers, and myBrand center is a brand center for brick and mortar marketing aimed at keeping that experience on message.

Beyond marketing resource management and asset libraries

The vendor says myBrand continues where other retail IT solutions, such as MRM and DAM, stop. It is meant for marketers who want full control of delivering and maintaining the intended brand experience in all stores.

Lower costs and shorter cycles

myBrand center is also presented as a way to lower operational costs and reduce cycle times. The vendor describes it as closing the gap between the digital and physical worlds, linking online marketing assets with what customers meet on the shop floor.