NewsCred

NewsCred is a content marketing and marketing work management platform. Its website now sits under Optimizely, and the product appears there as the Content Marketing Platform. It brings planning, collaboration and content production for marketing organisations together in one place.

What NewsCred offers

• Campaign planning: a marketing calendar that keeps content, creative and campaigns aligned.
• Intake and resourcing: request forms and routing rules that send work to the right team and balance workloads.
• Content production and distribution: speeds up asset creation and publishing to websites and social media.
• Brand and asset management: a central library for storing, annotating and versioning marketing files.
• Performance reporting: metrics that show how content and teams are doing.

Clients

Marketing and digital teams that need to coordinate work across a wider marketing organisation.

Key facts

• Now part of: Optimizely
• Product type: content marketing platform