Top PPC Software for Budget Management

Between them, the 11 PPC software on this page cover bid management (9), campaign management (9), analytics / ROI tracking (8) and conversion tracking (8). 11 of them have written a profile you can read before you get in touch.

1. 1

   

   AdLantern

   AdLantern is software that handles budget pacing for pay-per-click advertising.

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2. 2

   

   SiteWit

   Keyword Research Tools · Bid Management · Conversion Tracking

   SiteWit is a pay-per-click management product that has been renamed Kliken.

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3. 3

   

   Taboola

   Analytics / ROI Tracking · Keyword Research Tools · Campaign Management

   Taboola is an advertising platform that places advertiser messages across a network of publisher websites.

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4. 4

   

   HeadBidder

   Analytics / ROI Tracking · Campaign Management · Bid Management

   HeadBidder is software for publishers and online advertising teams that run header bidding on their websites.

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5. 5

   

   Marin Search Marketer

   Analytics / ROI Tracking · Keyword Research Tools · Campaign Management

   Marin Search Marketer is a hosted application for managing paid search campaigns.

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6. 6

   

   Sellics

   Analytics / ROI Tracking · Keyword Research Tools · Campaign Management

   Sellics was PPC management software for Amazon sellers and vendors. Its listing now points to Perpetua, which says Sellics joined forces with it.

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7. 7

   

   Advigator

   Analytics / ROI Tracking · Keyword Research Tools · Campaign Management

   Advigator is software for Amazon sellers that runs advertising campaigns on their behalf. It creates campaigns, reads search term reports, adds keywords and sets bids.

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8. 8

   

   Scibids

   Campaign Management · Bid Management · A/B Testing

   Scibids AI is software that optimises programmatic ad buying by sitting as a layer over demand-side platforms. It is now presented as DV Scibids AI on the DoubleVerify site.

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9. 9

   

   AdStage

   Analytics / ROI Tracking · Campaign Management · Bid Management

   AdStage is software that gathers paid search, paid social and analytics data in one place. Marketers use it to build reports and monitor campaigns.

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10. 10

    

    Kenshoo Search

    Analytics / ROI Tracking · Keyword Research Tools · Campaign Management

    Kenshoo Search belongs to a platform now branded Skai. The platform helps brands plan, run and measure paid campaigns across search, social, retail media and apps from one tool.

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11. 11

    

    BlueWinston Feed-Driven Product campaigns

    Analytics / ROI Tracking · Keyword Research Tools · Campaign Management

    BlueWinston is a tool for creating and optimising Google Ads from a retailer's XML product feed.

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