Top PPC Software for Web-Based, Cloud, SaaS

Between them, the 11 PPC software on this page cover budget management (10), bid management (8), campaign management (8) and analytics / ROI tracking (7). 11 of them have written a profile you can read before you get in touch.

1. 1

   

   Searchmetrics Suite

   Keyword Research Tools · Keyword Tracking

   Searchmetrics Suite was a set of search data, software and services for large organisations.

   Write a review

   Why #1: 1 major incident in 90 days (status page) · ISO 27001, as stated on its own website, read 5 Oct 2026

   Not yet on record: client reviews, vetting.

2. =2

   

   Scibids

   Budget Management · Campaign Management · Bid Management

   Scibids AI is software that optimises programmatic ad buying by sitting as a layer over demand-side platforms. It is now presented as DV Scibids AI on the DoubleVerify site.

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   Why #2 (shared): No major incidents in 90 days (status page)

   Not yet on record: client reviews, vetting.

3. =2

   

   Kenshoo Search

   Analytics / ROI Tracking · Keyword Research Tools · Budget Management

   Kenshoo Search belongs to a platform now branded Skai. The platform helps brands plan, run and measure paid campaigns across search, social, retail media and apps from one tool.

   Write a review

   Why #2 (shared): No major incidents in 90 days (status page)

   Not yet on record: client reviews, vetting.

4. Also listed, not yet ranked. We hold nothing checkable on these yet that ranks them here: no client review, vetting, award, expert review, or fact stated on their own website (and on a place ranking, where they are based). They follow in order of their TrustList Score. How TrustList ranks · Get vetted, free
5. –

   

   AdLantern

   Budget Management

   AdLantern is software that handles budget pacing for pay-per-click advertising.

   Write a review
6. –

   

   AdStage

   Analytics / ROI Tracking · Budget Management · Campaign Management

   AdStage is software that gathers paid search, paid social and analytics data in one place. Marketers use it to build reports and monitor campaigns.

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7. –

   

   BlueWinston Feed-Driven Product campaigns

   Analytics / ROI Tracking · Keyword Research Tools · Budget Management

   BlueWinston is a tool for creating and optimising Google Ads from a retailer's XML product feed.

   Write a review
8. –

   

   Advigator

   Analytics / ROI Tracking · Keyword Research Tools · Budget Management

   Advigator is software for Amazon sellers that runs advertising campaigns on their behalf. It creates campaigns, reads search term reports, adds keywords and sets bids.

   Write a review
9. –

   

   HeadBidder

   Analytics / ROI Tracking · Budget Management · Campaign Management

   HeadBidder is software for publishers and online advertising teams that run header bidding on their websites.

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10. –

    

    Sellics

    Analytics / ROI Tracking · Keyword Research Tools · Budget Management

    Sellics was PPC management software for Amazon sellers and vendors. Its listing now points to Perpetua, which says Sellics joined forces with it.

    Write a review
11. –

    

    SiteWit

    Keyword Research Tools · Budget Management · Bid Management

    SiteWit is a pay-per-click management product that has been renamed Kliken.

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12. –

    

    Taboola

    Analytics / ROI Tracking · Keyword Research Tools · Budget Management

    Taboola is an advertising platform that places advertiser messages across a network of publisher websites.

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