Scibids

Scibids AI is software that optimises programmatic ad buying by sitting as a layer over demand-side platforms. It is now presented as DV Scibids AI on the DoubleVerify site. Brands and agencies use it to bid towards their own campaign targets.

What Scibids offers

• Custom algorithms — builds bidding models around each advertiser's chosen KPIs.
• Data inputs — can use first-party data, offline sales, attention and media quality metrics.
• Journey-based valuation — looks at every event on the way to a conversion, not a single one.
• Platform independence — Works across several buying platforms without changing current workflows.
• Transparency — decision-making is described as visible to advertisers.

Who it works with

Brands and media buyers running programmatic display, video, native and audio campaigns. Its older description cites customers from Sydney to New York.

Key facts

• Owner: DoubleVerify
• Formats: Display, video, native and audio
• Approach: Algorithm layer on demand-side platforms