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PPC Software

HeadBidder

Header bidding management platform that lets publishers run and analyse their ad auctions

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About HeadBidder

HeadBidder is software for publishers and online advertising teams that run header bidding on their websites. Users add their sites and bidders, then adjust settings in an online console, much as they would with ordinary ad tags. A wrapper script and containers are supplied for copying onto the site.

What HeadBidder offers

  • Wrapper and container — ready-made script and page elements connect a site to bidders.
  • Bidder connections — Works with more than 240 bidding platforms, covering banner and in-stream video.
  • Auction analytics — Records every bid received, not only winning ones, and shows slow demand partners.
  • Google Ad Manager integration — available manually or through API access.
  • Amazon Publisher Services integration — connects with Amazon's publisher bidding.

Who it works with

Publishers and ad operations teams managing yield on their own sites. Native, in-app and out-stream video support is listed as coming.

Key facts

  • Formats: Banner and in-stream video
  • Compatible platforms: More than 240
  • Setup: Copy-and-paste wrapper installation

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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