Marin Search Marketer

Marin Search Marketer is a hosted application for managing paid search campaigns. It is made by Marin Software, whose site now announces that the company has been acquired by Zax Capital and is moving towards AI-driven marketing products. The tool serves advertisers and agencies.

What Marin Search Marketer offers

• Rules and automation — change bids, budgets and campaign status in response to rules and outside signals.
• Keyword expansion — processes keywords automatically using click and conversion results.
• Dynamic campaigns — builds text and shopping ads from a product feed and pauses them as stock changes.
• Message Booster — promotes organic social posts that are performing well with paid reach.
• Alerts — flags unusual activity and large performance changes.
• Bulk uploads — One action covers several accounts and publishers, with inline editing.

Who it works with

Advertisers and agencies running search and social campaigns across several accounts.

Key facts

• Vendor: Marin Software
• Ownership: Announced as acquired by Zax Capital
• Product line: MarinOne is the wider platform