Taboola

Taboola is an advertising platform that places advertiser messages across a network of publisher websites. Its current performance product, called Realize, targets advertisers who want conversions beyond search and social channels. It works with publishers and advertisers worldwide.

What Taboola offers

• Realize performance platform — uses AI and publisher signals to find and convert audiences likely to act.
• Placement variety — ads appear on publisher homepages, articles and device-maker properties in several formats.
• Creative tools — a generative AI suite adapts existing creative assets into new ad formats.
• Targeting and retargeting — reaches consumers and follows them through the buying journey.
• Campaign control — bidding automation, traffic management and visibility over where ads run.

Who it works with

Businesses of different sizes use it for lead generation and audience targeting. Its network is described as made up of vetted publishers and media properties, with a dedicated support team available to advertisers.

Key facts

• Network reach: Around 600 million daily active users, per its site
• Data history: More than seventeen years of audience data
• Product name: Realize