
Google Ads

View your set budget for the current month to plan out your daily distribution and goals
Set your monthly target spend, and let us automatically adjust your daily campaign spend
Evenly distribute your montly advertising budget with options to customize specifics
Compare actual vs expected spend to determine ahead, behind, or on-pace status
Whether you need to customize the days you post on, or you need a solution for different types of ad campaigns, you're covered
Want to know why we created a new budget pacing tool to help digital marketers manage their Google Ads budgets? We’d love to tell you!
With AdLantern, we are solving the problem of managing PPC budgets within Google Ads Within the AdLantern platform we are able to set a budget for the month for all our accounts and campaigns AdLantern then sets a daily budget based on the days left in the month and evenly spreads out the spend without going over budget The ease of use and the continual updates the developers make on the site are great You literally add one script to your MCC account in Google and AdLantern takes care of the rest
We were spending at least 10 hours per month managing all of our clients' budgets in Google Ads It was a tedious process that took forever, and there was always room for error Our budget management limitations prevented us from being able to take on bigger clients because everything had to be done by hand After we we started using AdLantern, we freed up so much time in our management process and cleared up some process issues, we've been able to take on larger clients after we show them how efficiently we manage their budgets Plus, the affordability and ease-of-use of the platform makes it great for our needs, too
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