AdLantern

AdLantern is software that handles budget pacing for pay-per-click advertising. It removes the daily work of recalculating how much of a monthly Google Ads budget should be spent on each day.

What AdLantern offers

• Monthly budget view — shows the set budget for the current month so users can plan daily distribution and goals.
• Automatic daily adjustment — marketers set a monthly target and the tool adjusts daily campaign spend.
• Even distribution — spreads the budget evenly across the month, with options to customise.
• Pacing status — compares actual with expected spend to show whether a campaign is ahead, behind or on pace.

Who it works with

Digital marketers and agencies managing client ad budgets.

Key facts

• Platform: Google Ads
• Note: the website now at the same name describes an AI ad creative studio for ecommerce brands, which may be a different business