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PPC Software

Sellics

Amazon advertising automation tool, now part of the Perpetua retail media platform

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About Sellics

Sellics was PPC management software for Amazon sellers and vendors. Its listing now points to Perpetua, which says Sellics joined forces with it. Perpetua offers advertising optimisation for Amazon, Walmart, Instacart and other marketplaces.

What Sellics offers

Goal-based campaigns — the user sets an objective such as growth, profitability, brand defence or awareness, and the engine handles tactics.
Automated bidding — conversion-based algorithms adjust bids and keep campaigns running.
Recommendations — customisable suggestions for improving ad efficiency.
Reporting — cross-channel and cross-marketplace reporting on advertising impact.
Benchmarker — a tool for comparing performance against others in a category.

Who it works with

Amazon sellers, vendors, brands and agencies selling on online marketplaces. Perpetua also offers managed services and Amazon DSP, OTT and Google ads solutions.

Key facts

Now operated by: Perpetua
Marketplaces: Amazon, Walmart, Instacart and others
Review recognition: Named a G2 leader repeatedly, per its site

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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