Reflektion

Reflektion is a customer engagement platform for ecommerce. It uses AI to tailor what each shopper sees across a retailer's online touchpoints, from search results to email. Merchandisers can steer it with rules and track results.

What Reflektion offers

• Personalised search — relevant results and guided navigation across product catalogues.
• Recommendations — product suggestions tuned to the visitor.
• Category and landing pages — seasonal pages built for engagement and search visibility.
• Content and email personalisation — tailored messages for audiences.
• Merchandising rules — targeting buyers with relevant offers, using store-level inventory, localisation and fulfilment data.
• Reporting — visual reports on key indicators and funnel attribution.

Who it works with

Brands and retailers selling online.

Key facts

• Architecture: modular and scalable
• Technology: machine learning that finds hidden relationships in shopper data