UltraCart

An all-in-one ecommerce platform without plugins

UltraCart is a hosted ecommerce platform that supplies storefront design, payment checkout, order handling and marketing tools. The company says it replaces the plugin sprawl merchants otherwise need, and that the platform grows with a business from start-ups to large enterprises. The platform can also be merged with a website a merchant already runs, so a merchant can keep an established architecture while adding a shopping cart and checkout. Merchants can also bring in their own tools through partner integrations, which the company says cover the specific functions a business needs.

Storefronts, payments and checkout

Merchants can launch and manage several storefronts from a single back end. Content blocks, emails and upsell prompts can be tested through A/B experiments that declare winners on conversions, revenue or other metrics. Checkout accepts credit cards, digital wallets, cryptocurrency and buy now, pay later options, and the company says cryptocurrency payments are converted to dollars automatically. Declined payments can route to accounts receivable, with automatic emails that ask customers to update their details and retries on a schedule the merchant sets. Storefronts can be translated into more than 50 languages, with multi-currency support.

Marketing, customers and integrations

Customer lists and segments update as behavior changes, and visual flows automate messages such as abandoned cart sequences. Built-in email and text marketing, web chat, SMS tools, gift cards, loyalty rewards and customer reviews are part of the same platform. Dashboards and reports track customer activity and help merchants assess customer value. The company says shoppers can discover products through AI assistants and check out inside the conversation. The product integrates with ERP systems, warehouse systems, customer data platforms and identity providers, and digital products and subscriptions can be sold without a third-party platform. Support is provided by a US-based team that works with the company's technical writers.