Lead Liaison

Lead Liaison develops sales and marketing automation software, built in Texas, that helps firms draw visitors to their websites, turn them into prospects, close deals and sell more to existing customers. Its products can be bought as separate building blocks or used together as one suite, and the company reached ten years in business in September 2023.

What Lead Liaison offers

• Lead Management Automation — marketing automation for campaigns, lead scoring, distribution and nurturing.
• ProspectVision — identifies and tracks website visitors so sales reps can see who is showing interest.
• GoCapture! — custom forms on mobile devices for capturing, tagging and following up leads at trade shows and events.
• Sales Enablement — native email sending and receiving, prospecting plans and results tracking.
• Add-ons — OneFocus, a free CRM; SiteEngage for personalised popups and embedded content; games and team challenges; and Revelation for analytics.

Who it works with

Markets listed on its site range from agencies, automotive dealers and exhibit houses to education, financial services, nonprofits, start-ups, B2B firms and account-based marketing specialists. Every client gets onboarding, a named team lead and the option to certify on the platform.

Key facts

• Based in: Texas, United States
• Customers quoted: Attendee Interactive, Beanstalk Marketing and HRchitect