Amplify your customer data

with AI Trusted by innovative companies of all sizes: Customer stories Trusted by innovative companies of all sizes: mParticle Acquires Vidora: AI Personalization Platform for Customer Data Generate predictive insights without requiring data science expertise Enhance segmentation and personalization with AI across your entire marketing and customer engagement stack

Marketers drive growth and create the best experiences

Improve conversion, retention, and time-to-monetization with high-quality customer data, available wherever you need it *Create powerful audience segments to re-engage customers based on historical context or distribute them for hyper-personalization in real time. Computed fields maintained over time using billions of streaming events and user attributes. Transform data at any stage of your customer data pipeline. Combine the power of mParticle and LiveRamp to deliver world-class customer experiences at an unprecede.

Build a single view of the customer

Optimize every experience by getting access to complete customer context Unify each touch point, from anonymous to known, across every channel into a single profile

Predict future outcomes and take action

Leverage the power of AI to proactively target likely-to-convert users or to mitigate churn risk

Segment users for targeting into dynamically updated lists and distribute them to leading marketing and advertising solutions with just a few clicks

Design and analyze user journeys

Orchestrate multi-step, cross-channel sequences, and analyze results with Indicative journey analytics

Product Managers create more relevant customer experiences with better data

Build a first-party data foundation to scale customer engagement and reduce risk from perpetually changing technology, vendor, and privacy landscapes

Activate your best-of-breed stack

Power all of your tools, in real-time, with clean and reliable data, so your business can make the best decisions

Break down data silos

Ensure all of your data stakeholders have access to the data they need Align marketing, product, and data teams across a common data taxonomy

Exact granular controls to govern the flow of data, based on user privacy preferences Automate GDPR, CPRA, and LGPD subject requests

Explore your data with Journey Analytics

Get answers to questions such as “where do users drop off?” No SQL required

Developers empower your organization with easier access to customer data

Simplify customer data management and streamline access to high quality customer data across your tech stack

Collect data from any source

Easily ingest data from your web, mobile, OTT, or cross-platform app

Define, correct, and enforce data standards with schema management and transformation tools

Connect data to any tool, in real-time

Integrate with 300+ marketing, analytics, and data warehousing tools

See how it works

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Your customer data, where you need it, faster

Connect your customer data to all the tools your team uses to drive growth

Businesses of all sizes choose mParticle

With unique capabilities and service for the largest, most complex enterprises and the flexibility and speed to serve growing startups, mParticle has you covered