Parse.ly

Parse.ly is a content analytics platform that shows how readers engage with articles and other content, both live and over time. It is built for newsrooms, digital media teams and content marketers who need to prove the value of their content. Its dashboards track more than 30 attention metrics alongside subscriber and segment data.

What Parse.ly does

• Live dashboard: shows what readers are engaging with right now, including engaged time.
• Historical analysis: compares past performance so that future content can be planned.
• Audience segmentation: segments readers by region, subscriber status and other attributes.
• Content API: serves recommended content to each reader, personalised to the site's objectives.
• Data pipeline: sends raw event data from websites and apps to a data warehouse.

Who it serves

Teams for whom content is central to business goals, such as newsrooms, digital media and corporate communications.

Key facts

• Platforms tracked: web, iOS, Android, AMP, Facebook Instant, tweets and Apple News.
• Metrics: more than 30 attention metrics.
• Data access: an MCP connector lets AI assistants query the data, according to the site.