Digital Taktik

Digital Taktik is a paid media agency for eLearning businesses. It runs lead generation and sales campaigns for online coaches and course creators, with the focus on paid advertising rather than general marketing support.

Products and services

• Paid media campaigns: ads on Facebook, Instagram, Google, YouTube and TikTok, analysed and tuned on a daily basis.
• Lead generation: a steady flow of qualified leads to a landing page, with people who did not buy on the first visit approached again later.
• S.C.A.A.L.E. framework: the agency's method for taking control of a course business's marketing and sales work.
• Upsell technique: an approach to raising the value of each student through upsell offers.

Customers and markets

Online coaches, course creators and eLearning businesses. Its case study covers the Lifehack Method, a productivity coaching company that it worked with to scale paid advertising.

Key facts

• Platforms: Facebook, Instagram, Google, YouTube and TikTok ads
• Method: the S.C.A.A.L.E. framework for course businesses