Digital Taktik

Paid media for online course creators and coaches

Paid media for eLearning businesses is the core work of Digital Taktik, especially for online coaches and course creators. It describes itself as a performance-based agency built around a small group of paid media specialists. Its focus is on advertising that generates leads and sales, rather than on general marketing support.

Daily management of paid campaigns

The paid media work runs across Facebook, Instagram, Google, YouTube and TikTok. The agency says it analyses and optimises its ad campaigns on a daily basis, and sends the traffic they generate to a landing page where people with a high purchase intent arrive. Results are reviewed on an ongoing basis so that campaigns can be adjusted for peak performance.

Follow-up for visitors who did not convert

Visitors who do not buy on their first visit are not dropped. The firm says they are approached again on a proportionate and timely basis, so that follow-up matches their level of interest rather than repeating the same message.

The method behind the campaigns

The firm's method, which it calls S.C.A.A.L.E., is meant to take the running of a course business's marketing and sales off the owner's hands, so the owner can focus on delivering and improving the programme itself. The site presents the engagement as one that carries no risk to the client, which is the firm's own description of its terms.

Testing and scaling

Testing sits at the centre of the approach. The firm says it runs A/B tests at every level of the funnel, and that this made it possible to scale spend, platforms and territories once results had improved. It also says it detects insights about the buyer persona and builds ad creatives around them, so the message speaks to that person at a deeper level.

A productivity coaching case

The firm's main example is a productivity coaching business that serves professionals and entrepreneurs in many countries. According to the site, the business was running its own ads at a modest level before it brought the agency in. The firm says it replaced an outdated lead magnet, which was hardly converting, with a more dynamic format. After that change, sales came in automatically around the clock without depending on a sales team. Over time, the firm says, the client's ad spend and revenue grew substantially, and the founders were able to cut back their working hours.

Upsell and course value

The agency also offers an upsell technique aimed at raising the average value of each student who buys a course. It is presented as part of the same funnel work, so the aim is to earn more from people who have already shown interest.

Course creators and online coaches

Its clients are online coaches and course creators who want leads and sales from paid advertising. The agency calls itself a boutique paid ads firm and presents its approach as a proven framework for online course businesses, rather than general marketing advice.