Hopping Mad Designs

Websites custom built on WordPress

Based in Sydney, Hopping Mad Designs describes itself as a full-service web design agency that focuses on results-driven websites for local businesses. The firm was established in 1998 and says it has more than 24 years of experience across many industries. Each site is designed around the business's needs and then integrated with a WordPress content management system, which the firm says leaves the client in full control of the site once it is live.

A build process designed for search and conversion

The firm says it builds search engine optimisation into each design from the start, rather than adding it after launch, and that it works to a strict go-live process to protect the client's investment. Its design work follows the customer's journey and sales funnel, with the aim of turning visitors into buyers. Its team reviews the critical factors that affect a site, including plug-ins, graphics, content, images and local hosting, so that the finished site performs as well as it looks.

Page speed as a design target

The firm treats loading speed as central to how a site performs. Its position is that a slow site loses potential business, because visitors who are kept waiting look elsewhere. Its stated goal is to build sites that load in under a second, and this shapes the choice of plug-ins, graphics and hosting for every project.

Graphic design, branding and print

The graphic design service covers logos and branding, brochures, catalogues, packaging and infographics. The firm says it can produce all of a client's marketing collateral, so that the brand looks consistent from logo to brochure to annual report. Packaging design is aimed at making a product stand out on the shelf, and infographics turn information into a clear story that a reader will remember.

Annual reports for businesses and government

Annual report design is offered to Australian businesses and to government departments. The firm points to its graphic design and web design portfolios as the place to see the range of its work, which covers logos, annual reports, brochures and infographics.

Explainer videos

The firm produces explainer videos. It describes these as a way for businesses to help their customers understand what they offer, and for government agencies to connect with the public they serve.

Search, social and paid digital marketing

The digital marketing services listed include search engine optimisation, social media strategy, online reputation management, remarketing and retargeting, Google Ads management and wider digital marketing strategy. The firm says it has proven and ethical SEO and lead generation skills, and that its focus is on generating better quality sales leads more often.

Clients and the small-business approach

Clients range from small start-ups to large, well-known brands, and include not-for-profit organisations and government departments. The firm says it is a small business itself and so treats each client's website as if it were its own. It also says that a small brand can look bigger and stronger online through clever use of digital and social media, without needing a large budget.