Agentia Promos

Operating from Romania, Agentia Promos is an online marketing agency that describes its work as full service and focused on sales. Its clients range from online shops to firms of many sizes, serving both business and consumer brands, and its people have worked in the field for over five years. Its track record, by its own count, includes more than 200 clients in Romania and abroad.

Paid social advertising and buyer personas

Social advertising covers Facebook and Instagram campaigns, including dynamic product ads. Before any campaign, the team builds buyer persona profiles, which describe who the target customer is, and then writes the messages and graphics and the adverts that go with them. Its client examples include online shops that take more than 100 orders a day.

Google Ads, remarketing and video promotion

Google Ads work includes pay-per-click search campaigns, remarketing to people who have already visited a site, and promotion on YouTube. Remarketing is offered as a separate campaign type aimed at people who have already visited a site.

Local search and online reputation

Search optimisation work includes local SEO, which helps a business appear in searches made near it, and online reputation management, which deals with how the business is discussed and reviewed online. These services sit alongside the paid campaigns, so a client can reach customers by both paid and organic routes.

Why the agency recommends at least two channels

The agency recommends that any online promotion of a product or service use at least two marketing channels. For start-ups it suggests building awareness in the first months, so that the brand becomes known, before moving into sales-focused strategies. It argues that online promotion is one of the most effective marketing techniques for any business, because it extends reach, attracts new customers and spreads income across more channels.

Emotion and need in buying decisions

The agency explains that Facebook promotion works differently for products people buy on impulse, which it describes as emotional purchases, than for products bought because of a clear need. Its planning therefore starts from what drives the purchase. It also names cost per conversion as an important indicator, showing what a new or returning customer costs after a campaign.

Web design, user experience and mobile apps

The agency also builds websites, reviews user experience and develops mobile applications, placing web design alongside its advertising and search services.