Gearup Media

For companies that sell to dentists, Gearup Media builds and runs the advertising, funnel and follow-up systems that book dentists for them. The firm names software, training, consulting and community businesses as the kinds of companies it works with. Its operator, who has worked on marketing from the early stages, is credited with helping take Smile Virtual to a successful exit.

Ads, funnel and automatic follow-up

The offer combines three parts: paid advertising aimed at dentists, a sales funnel that takes a prospect from first contact through to a booked call, and automatic follow-up that keeps each prospect engaged until the prospect is ready to book. The firm also builds landing pages to capture interest and promotes webinars on Facebook to bring attendees in. The company says the system runs without constant supervision by the client.

A method in three steps

The company's method is called the 3D System and runs in three steps: diagnose, design and deploy. The first step looks at the client's current position, the second designs the funnel and campaigns, and the third puts them live. The method is described as refined through repeated use.

Concerns the system is built around

The system is built to answer three worries. The first is the fear of wasted money after marketing that has returned little, which the firm meets with a tested process rather than one-off campaigns. The second is overwhelm from the moving parts of ads, funnels, CRMs, automations and creative work, which the firm takes off the client's desk. The third is results that cannot be predicted, which it aims to replace with a steady flow of pre-sold prospects that a business can plan hiring and growth around.

Earlier work for a dental software startup

The firm's work for Smile Virtual, a dental startup, began with building its funnel over two years. In that period it promoted more than thirty webinars on Facebook, built five high-converting lead magnets and grew the company's email list past 30,000 subscribers. Gearup Media says Smile Virtual went on to a successful sale after that period of growth.

Clients and lead programs

Its named clients are Total Patient Institute, Crown Council, Smile Virtual and PPO Advisors, all for front-end systems the firm has built. Its material also describes pre-qualified leads for cosmetic dentistry, such as veneer cases, sold as exclusive leads delivered in real time, with applicants screened for income and credit.