Anticipated Digital

A consultancy built by marketers

Anticipated Digital is a technical consulting and development firm for marketing, sales and operations teams. It describes itself as built by marketers for marketers, and says it works with growing companies, agencies and operations leaders who need complex platforms such as HubSpot, Salesforce and WordPress to produce growth. The firm chooses and implements software, CRM systems, marketing automation and websites so that the tools work together rather than apart.

Systems for the customer journey

The company says its work connects technology with the customer journey. A CRM is deployed and customized, with HubSpot as its main platform, and it says a HubSpot-certified expert leads the work to ensure full adoption. Sales and marketing automation runs campaigns, lead flows and customer journeys, so a business can grow without losing personal contact. Integrations and custom code link a client's software through application programming interfaces, which the firm says adds capability across the whole tech stack, and it can handle the logic of automation so that marketing and sales staff do not need to write code.

Websites, dashboards and hosting

Websites are built on WordPress and Drupal for speed, scalability and integration with marketing and sales systems. Business intelligence dashboards give each department real-time visibility of its figures, and dedicated enterprise hosting comes with a stated uptime commitment and 24/7 support. The firm presents this as a way to keep a website performing well while the rest of a client's systems change around it.

Implementation, service and ongoing improvement

The firm says it deploys systems faster so that clients can start capturing leads and see results in weeks rather than months, then keeps improving them. Customer service automation gives support teams service-level agreement accountability and a clear view of request priorities. The aim across marketing, sales, service and operations is a single system that makes growth predictable and measurable.

Less maintenance, more growth

The company says its no-code friendly solutions and optimized systems free a client's team from technical maintenance, so that people can focus on scaling marketing, sales and revenue. Prospective clients can begin with a technical audit of their current setup, which the firm uses to decide which tools and changes are worth making first.