Evolve Digital

A Charlotte agency that acts as an outsourced marketing team

Charlotte, North Carolina, is the base of Evolve Digital, an agency that offers the full range of digital marketing. It presents itself as the marketing department a company can outsource, handling planning as well as delivery, and describes its approach as data-driven performance marketing: take a client's complex problem, analyze it with data, find actionable insights and put creative strategies in place. Its current site presents the agency as an omni-channel growth partner, one team working across every channel.

Full-funnel thinking

The agency says no single channel is the answer, whether search marketing, social media or a new site design. It argues for a full-funnel strategy that puts a business in front of its most valuable customers at the right moment. To do that it says it immerses itself in a client's services, target market and what makes the business tick, in order to find which performance indicators matter most to the bottom line.

Earned media and paid media

Its services are grouped under four headings. Earned media takes in organic search work, local listings, content and online reputation. Paid media takes in pay per click, social ads, display and remarketing, plus inbound marketing and automation. Because it manages a large volume of advertising spend, the agency says it has built partnerships that give its campaigns extra support and insight directly from the advertising platforms.

Website design and conversion work

The creative group covers website design, conversion rate optimization, responsive websites and landing page design, so that traffic gained through search and ads turns into customers.

Consulting

For businesses that want guidance, Evolve offers analytics and insights, marketing strategy and an outsourced chief marketing officer role.

Flexible terms

The agency says it works on month-to-month engagements instead of long-term agreements, because a business's needs and focus change and the relationship should be able to evolve with them. It describes its staff as digital business experts, entrepreneurs and community leaders, and says its collaborative approach lets clients adjust their investment as their revenue goals change.