Carbon Design

Carbon Design is a strategy and creative firm that researches buyers and builds marketing around the personality types that drive their decisions. Its founder, Scott Gillum, has written a book challenging the old rules of B2B sales and marketing.

Services

• Audience insight research: research into buying groups and the personality types that shape purchases.
• Positioning and messaging: a process that helps clients connect with their audiences and stand out.
• Personality-based account marketing: an AI-enabled approach that targets people rather than accounts.
• Creative production: high-quality creative built on the research and strategy work.

Who it serves

Its case studies include brand repositioning for an MSP turned MSaaS provider, and a sales strategy for a net-zero development.

Key facts

• Founder: Scott Gillum.
• Team: an average tenure of 16 years.