Lead Genera

Lead Genera is a hands-on digital agency that concentrates on producing sales leads for its clients. Its team studies each customer's business closely before deciding what work will make the most difference.

What Lead Genera offers

• Lead generation — uses a mix of strategic methods to bring in enquiries that are more likely to convert.
• Website design and build — creates sites that guide buyers to a decision with the content they need.
• Branding and design — covers logos, typefaces, colour schemes and tone of voice.
• Pay per click management — advice and campaign work on paid search.
• Tools and tracking — picks software that keeps clients in step with industry trends.

Who it works with

The agency serves businesses that want measurable growth from their online activity, and it starts with a one-to-one consultation.

Key facts

• Approach: concentrates on the small share of work expected to produce most of the results
• Content: publishes articles on local business listings and web design trends