GoodSense Marketing

GoodSense Marketing is an ethical marketing and communications business that focuses on sustainability. It plans marketing with clients and can then carry out the work on their behalf. The business has operated since 2010 and became a Certified B Corporation in July 2022.

What GoodSense Marketing offers

• Brand story: helping clients set out and tell what their organisation stands for.
• Website planning, copy and search: structure and wording for sites that can be found online.
• Marketing for business-to-business sales: planning aimed at winning other companies as customers.
• Marketing coaching: advice and training for a client's own team.
• Outsourced delivery: acting as a part-time marketing or science communications team.
• Greenwash checks: keeping sustainability claims honest.

Clients

Clients include science, business, social enterprise, corporate and not-for-profit organisations. One long project was with a New Zealand national science research programme on the built environment.

Key facts

• Offices: Auckland, Christchurch, Wellington and Melbourne, plus online
• Founded: Working since 2010
• Certification: B Corp, July 2022