GSM Marketing

GSM Marketing is a full-service marketing agency that concentrates on financial services and retirement plan professionals in the United States. Its approach puts audience engagement at the centre of every campaign, and it says its partners have around thirty years of experience in the sector.

What GSM Marketing does

• Messaging and strategy: helps firms clarify what they stand for and why prospects should choose them.
• Websites and web accessibility: design and build of sites for advisers and plan providers.
• Video and presentations: custom videos, pitch decks and an interactive tool called ResonanceWorks that turns presentations into conversations.
• Design and print: corporate overview brochures and other collateral.
• Marketing services and consulting: campaigns, placement and measurement of what engages.

Who it serves

Retirement plan advisers, benefits firms and other financial services businesses. Its portfolio shows work for retirement plan providers, pension firms and a teachers' retirement scheme.

Key facts

• Focus: Financial services and retirement plans
• Signature tool: ResonanceWorks interactive video
• Experience: Partners with about 30 years in financial services