Boomerang Marketing

Boomerang Marketing, trading as Boomerang BPO, is a business process outsourcing company founded in Cape Town. It runs inbound and outbound contact centres and back-office processes for clients in South Africa and abroad, and has its own technology division for digital transformation and analytics.

What Boomerang Marketing does

• Customer service and experience: multi-channel support by voice, text, email and web chat.
• Customer acquisition and retention: outsourced sales, acquisition and loyalty work.
• Human resources outsourcing: access to a talent pool without handling recruitment, payroll or compliance.
• Quality management and compliance: keeping work to international standards and fixing root causes of quality issues.
• Back-office processes: sourcing and procurement, finance and accounting, and administration.
• Digital transformation: in-house technology to improve customer contact and provide insight.

Customers and markets

Clients in telecoms, retail, e-commerce, insurance, automotive and subscription businesses, including a parking firm, a dog food maker, a London flower delivery service and a meal-kit company.

Key facts

• Based in: Cape Town, South Africa
• Founded: 2005
• Team: hundreds of full-time employees
• Training: learnerships and a leadership academy