GenSales

GenSales is a US-based outsourced sales company that has offered B2B lead generation and appointment setting since 2002. Its sales development representatives call prospects directly, qualify them and book meetings for client sales teams.

What GenSales offers

• B2B lead generation — finding and qualifying prospects with a real need for a client's services.
• Appointment setting — booking sales meetings with interested decision-makers.
• Outsourced SDR teams — callers who act as an extension of a client's own sales team.
• Multi-touch engagement — combining calls with other channels, such as email and LinkedIn, to reach prospects.

Who it works with

GenSales currently focuses on professional services, technology and telecom companies, and commercial contractors, though it takes on other B2B businesses. Clients quoted include Transworld Business Advisors, TUDI Mechanical Systems and A-Train Marketing.

Key facts

• Based in: United States
• Founded: 2002
• Main method: outbound cold calling by in-house SDRs